Our Journey
Haldivita is started by a techie and finance guy who loved food but hardly knew anything about food business. The passion for innovating the agriculture space let them on a journey to explore how farming happens in india.
They travelled to Rajasthan, Jharkhand, Haryana, Punjab and finally ended up in the Magical land of Uttarakhand.
Math, a small distant village in the hills of Uttarakhand, grew a special type of turmeric called Suverna. The Mystical mountain ranges, the purest water of river Alaknanda and the organic soil fertilized only with cow dung and local natural flora gives this Survarna Turmeric its magic(scientifically speaking, high curcumin content). Becasue of its very high medicinal properties locals often refer it to as Boodhi Haldi.
Villagers offered us this Suvarna Haldi with milk as a gesture to welcome us at night. Strangely next morning we felt so energised that the travel of 600km to this distant place was like a walk in the garden.
We took on a challenge to introduce this Magical Haldi to the people in urban cities so they can benefit from it. We created Haldivita, a mix of Himalayan Suvarna Haldi and 13 other ingredients together in a perfect proportion to boost the bio-availability of bio active compounds and ampiyfy its health benefits.
To our surprise people loved Haldivita! From the day we launched we have added more than 1,00,000 happy customers and the journey continues.
